Know what to ask before you commit to a website, a campaign or a new system. Explore practical answers about costs, delivery, customer intake and ownership.
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36 answers
A marketing consultant should help you decide which work to attract, how much you can deliver and what needs to change before you buy more demand. Strata Modus connects that decision to search, intake and operating work, so the plan can address an empty schedule, a sales backlog or excess demand differently.
Read the focused answerConsulting helps resolve a business decision; managed execution supplies the people and recurring work to act on it. Strata Modus can connect both, including changing acquisition priorities as your schedule, sales capacity and preferred work change. The right scope depends on what your existing team can carry through.
Read the focused answerConnect the inquiry, estimate and job records so marketing can see where suitable work progresses or stalls. Strata Modus would map that path across your existing systems, separating a shortage of inquiries from an estimating backlog or a crew constraint before recommending more acquisition.
Read the focused answerA fractional CMO fits when someone needs to make marketing decisions across the business; an agency delivery scope fits when the work is already defined. Strata Modus combines leadership and implementation where the problem spans acquisition, sales follow-up, staffing capacity and investment in assets the business can own.
Read the focused answerStrata Modus packages start at $1,999 per month for Discovery & Intake. That is a managed website, search and intake engagement, not a standalone build quote. Compare the ongoing work, asset ownership and demand-handling requirements before using the monthly fee to judge the cost of a website.
Read the focused answerBefore redesigning, identify the pages and inquiry paths already bringing useful work, then preserve their URLs or map direct redirects to relevant replacements. Strata Modus scopes migration around that existing demand and tests both search access and the customer response path when the new site goes live.
Read the focused answerChoose the platform around how the business sells and operates. WordPress or Wix may be sufficient for service pages and a supported contact flow. Strata Modus would recommend custom development where a necessary workflow or acquisition network justifies the extra development and ongoing support.
Read the focused answerHelp visitors establish service fit before asking them to contact you, and make the next step match your actual availability. Strata Modus reviews the service page and the response path together, because a higher form count can still leave a business with unsuitable work or an estimator who cannot keep up.
Read the focused answerGoogle Maps helps people compare nearby businesses; website SEO gives you room to explain services, show relevant work and answer more detailed searches. Strata Modus connects both to accurate business information and intake, then uses the service and location of inquiries to judge whether visibility is bringing work you can serve.
Read the focused answerBuild pages for places you actually serve and give each page information that helps a local buyer assess fit. Strata Modus would choose areas using the services, travel costs and capacity your business can support, then develop useful coverage without presenting service areas as staffed offices.
Read the focused answerUse Google Ads selectively for demand you can handle now, while building organic visibility for services and areas you intend to keep serving. Strata Modus would set that mix around your schedule, job margins and sales capacity, then reduce or pause paid acquisition when more inquiries would add cost without useful work.
Read the focused answerFollow organic inquiries through service fit, quoting and the reason work was booked, lost or referred. Strata Modus uses that feedback to prioritize search work. A suitable inquiry declined because you were full should lead to a different decision from an inquiry for a service you never offer.
Read the focused answerA missed-call text should acknowledge the request and explain how a person will respond, without suggesting the job is already accepted. Strata Modus can scope that flow around your callback capacity and availability so the message starts a useful conversation while the crew or estimator is occupied.
Read the focused answerNew forms and phone intake can connect to an existing CRM when its access and integrations support the required workflow. Strata Modus reviews how your team actually quotes and schedules before proposing a connection, so you can improve follow-up without automatically replacing a system your staff already use.
Read the focused answerUse built-in CRM AI when it can perform the required task within the system your team already maintains. Strata Modus would consider custom AI when a specific integration or operating requirement remains unmet, after accounting for development, usage costs and the human work needed when it gets something wrong.
Read the focused answerCollect enough to understand the requested work, reach the customer and choose the next human action. Strata Modus would design intake to distinguish a service-fit inquiry, a request needing specialist review and possible overflow, while keeping booking decisions and the sharing of customer details within agreed boundaries.
Read the focused answerAdvertising spend is separate from the Strata Modus management package unless the written scope says otherwise. Growth starts at $3,500 per month and includes managed paid media alongside search, intake and conversion work. The media budget should reflect the work you need to fill and your ability to handle it.
Read the focused answerCost per lead describes what it costs to generate inquiries; customer acquisition cost describes what it costs to win new customers. Strata Modus would examine both alongside job fit and available capacity, because inexpensive inquiries can still consume estimating time or arrive when you cannot take the work.
Read the focused answerCarry the original inquiry and source context into the estimate, booking and job record. Strata Modus can scope those connections so you can see which channels brought suitable work, which requests stalled in sales and which were declined or referred because the schedule was full.
Read the focused answerCompare the cost of winning and delivering the next suitable job with what that job contributes, including any extra capacity it requires. Strata Modus would use that decision to narrow, reduce or pause paid acquisition when a busy team cannot take more work at an acceptable margin.
Read the focused answerDiscovery & Intake, Growth and Competitive Growth use Strata Modus-owned networks, tools and infrastructure. Market Ownership at $10,000 per month builds a customer-owned acquisition network; Executive at $14,800 inherits it. New client-owned assets remain yours, and existing Strata assets remain Strata-owned unless transferred in writing. Your business retains Google Business Profile ownership.
Read the focused answerOnboarding moves from a review of your existing systems to an agreed work plan, then configuration, handoff testing and launch. Strata Modus needs your service priorities and operating constraints as well as account access, so the first release supports the work your team can actually handle.
Read the focused answerCompare the fee with the operating problem it is meant to solve and the assets it funds. Strata Modus should be assessed on the work behind qualified demand, usable intake and capacity decisions, including whether you keep buying leads when you are full and whether the engagement builds an acquisition base you can own.
Read the focused answerTranslate the pipeline into a view of expected crew days, compare it with confirmed bookings and update it as jobs change. Strata Modus would help establish that operating review, using actual job costs and scheduling feedback to guide which work to pursue next.
Read the focused answerAt Strata Modus, managed contractor marketing starts at $1,999/month with Discovery & Intake, and one-time à la carte projects run $1,000–$5,000. Advertising spend is always separate, so the real cost is the management fee plus the media budget you approve.
Read the focused answerThe roofing marketing that books estimates connects three things: a page for the job the homeowner has (a leak, storm damage, a replacement or a skylight) in the town they live in, a fast way to call or text photos, and someone or something that answers while the crew is on a roof.
Read the focused answerA general contractor marketing plan should name the project types and budgets worth pursuing, show real past projects as proof, decide which towns to cover, choose the channels that reach those buyers and define how inquiries are qualified before a site visit.
Read the focused answerAsk who does the work, who owns the website and ad accounts, how the fee is separated from ad spend, how long the commitment is, what happens if results fall short and how the agency will measure booked work rather than clicks.
Read the focused answerBudget in two parts: the work (a website, local search, content, follow-up) and the media you buy (ads). Fix the foundation first, because paying for clicks that land on a weak page or an unanswered phone wastes the ad budget.
Read the focused answerHire help when marketing keeps losing to the daily work, when nobody can say which channel brought the last good customer, or when the website and follow-up need skills the team does not have. Keep in-house what the owner does well and enjoys.
Read the focused answerStart with the customers and jobs you want more of, then make sure local buyers can find you, understand what you do and reach someone quickly. Channels and campaigns come after that foundation is in place.
Read the focused answerLook for an agency that knows the towns you serve, shows real local work, names the people doing it, separates fees from ad spend and leaves your accounts in your name. Being local helps when it means meeting in person and understanding the market, not just a nearby address.
Read the focused answerIt is worth it when calls regularly arrive while the team is on a job, after hours or on weekends, and those callers would otherwise reach voicemail. It is not a replacement for the people who scope, price and schedule work.
Read the focused answerA traditional answering service takes a message; an AI receptionist set up for your business can answer questions from your approved information, qualify the job, capture photos and book into your calendar, then hand off to a person when needed.
Read the focused answerChoose the CRM that matches how your trade sells: inquiry, site visit, estimate, follow-up, won job and invoice. Then check it connects to your phone, website forms and texting, and that your team will actually use it every day.
Read the focused answerAutomate the reminders and first replies that people forget when they are busy: a text back for missed calls, a confirmation for new inquiries, reminders before site visits and follow-ups on sent estimates. Keep pricing, scoping and judgment calls with your team.
Read the focused answerBring the question you are weighing up. A free service call with Micheal is a place to discuss your business, its capacity and the work you need next.