We manage marketing around the business you can deliver: the jobs you want, the capacity you have and the markets you want to grow into.
Micheal leads strategy and delivery. Your team gets the content, research, technology and operating support to put that plan to work, with shared infrastructure to start and client-owned assets as you grow.
Explore the people behind the work, their experience and the responsibilities they bring to your business.
Micheal Golliet
CEO & Growth Strategist
Background:JPMorgan ChaseSmall Business Risk Management
Connects your growth goals with technical marketing, AI and the systems that turn inquiries into better work. Happy to travel for in-person client and member support.
More inquiries help when they lead to the work you want and have the capacity to take on. We connect acquisition to the decisions that happen after the phone rings.
The calendar is full. The phone keeps ringing.
Keeping extra capacity available costs money. So does paying for inquiries your crew cannot serve, while a cancellation leaves a different week empty.
We plan acquisition around that calendar. When you are full, we can reduce paid campaigns and help route suitable incoming work to agreed local partners. When space opens, the priority becomes filling the gap with work your team can deliver.
Your own websites and customer relationships support that flexibility. The operating plan defines availability checks, referral permission and follow-up, so each inquiry has someone responsible for it.
A capacity-aware inquiry path
A customer asks about a job
Capture the service, location, timing and job details. Check them against your team's availability and agreed criteria.
A fit for your team
Route the inquiry to the right person for a quote, site visit or booking.
Outside your capacity
With the customer's consent and your approval, offer a suitable partner referral or an honest next available date.
Keep the next step visible
Record who is responsible, follow up and review what became booked work.
The thinking behind Strata.
Useful business information is often buried: the services a company is best at, the places it serves and the details that help a customer choose. We bring it to the surface, then connect it to a website, an inquiry and the work behind it.
Micheal, Keegan and Sezen attended Washington State University's Management Information Systems program. That connection between business decisions and working technology runs through our approach.
Discovery & Intake, Growth and Competitive Growth improve your existing presence using our shared infrastructure. Market Ownership and Executive add a dedicated acquisition network built for your company to own.
Existing Strata networks remain Strata-owned. Your agreement identifies the client-owned websites, domains, media and intake assets, with account access and handover documented for each.
Start with the issue in front of you. We can connect the relevant people and services into one agreed scope.
Bring us the bottleneck.
A slow website, missed calls, an empty pipeline or a team stretched too thin. Start with a free 15–30 minute call with Micheal to talk through what needs to change.