FAQ.
Plan marketing around the jobs a contracting business actually wants: what it costs, which roofing and remodeling channels lead to booked estimates, what a plan should include and how to choose an agency.
At Strata Modus, managed contractor marketing starts at $1,999/month with Discovery & Intake, and one-time à la carte projects run $1,000–$5,000. Advertising spend is always separate, so the real cost is the management fee plus the media budget you approve.
Read answer ↗The roofing marketing that books estimates connects three things: a page for the job the homeowner has (a leak, storm damage, a replacement or a skylight) in the town they live in, a fast way to call or text photos, and someone or something that answers while the crew is on a roof.
Read answer ↗A general contractor marketing plan should name the project types and budgets worth pursuing, show real past projects as proof, decide which towns to cover, choose the channels that reach those buyers and define how inquiries are qualified before a site visit.
Read answer ↗Ask who does the work, who owns the website and ad accounts, how the fee is separated from ad spend, how long the commitment is, what happens if results fall short and how the agency will measure booked work rather than clicks.
Read answer ↗Talk through your situation.
Bring the question you are weighing up. A free service call with Micheal is a place to discuss your business, its capacity and the work you need next.
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