Who owns the website, marketing accounts and customer data in a managed package?
Discovery & Intake, Growth and Competitive Growth use Strata Modus-owned networks, tools and infrastructure. Market Ownership at $10,000 per month builds a customer-owned acquisition network; Executive at $14,800 inherits it. New client-owned assets remain yours, and existing Strata assets remain Strata-owned unless transferred in writing. Your business retains Google Business Profile ownership.
Shared infrastructure and owned assets serve different needs
A smaller engagement can use shared infrastructure to support search and intake without funding a separate network. The tradeoff is the asset position: using a Strata network does not make the underlying domains and tools your property.
Market Ownership funds customer-owned exact-match service-area websites and lead intake/CRM. This puts investment into an acquisition base for your business rather than relying only on leads purchased repeatedly from someone else. Ownership still requires maintenance, domain renewals and continued work on useful content and demand.
Territory defense has an asset boundary
When a funded competitor or lead network gains visibility, the Market Ownership approach can strengthen the primary site, acquire client-owned domains or deploy existing Strata-owned assets. It does not promise exclusive territory or fixed rankings. Existing Strata assets retain their ownership unless a written transfer says otherwise.
Keegan Justis leads DevOps, Kyle Grenier implements digital infrastructure and Allana Steele supports compliance and automation controls at Market Ownership. Executive adds its broader back-office and operating scope.
Make continued operation possible
| Asset | Confirm in the scope and handoff |
|---|---|
| Domains and websites | Registrant, publishing access, hosting, renewal responsibility and transfer rights |
| Business Profile and advertising accounts | Primary ownership, permitted management access and who pays the platform |
| Content and source files | Usage rights, licenses and what can be reused after the engagement |
| Customer and inquiry records | System access, export method, retention and access removal |
Separate customer relationships from network access
A shared intake or overflow arrangement also needs clear boundaries on who may receive customer details and for what purpose. A customer-approved partner introduction should preserve responsibility for that request without treating the customer as inventory to distribute repeatedly.