Branding, with character.
Identity, photography and campaign design for local and service businesses. Give customers a clear sense of who you are, what you do and why your work deserves their attention.
Plan your creative direction
The meaning in the mark.
The crimson sun connects two parts of our story: Washington State University, where Micheal, Keegan and Sezen attended the Management Information Systems program, and Micheal’s connection to the Japanese family who adopted him.
The stepped architecture reveals the layers in Strata. Our work follows the same idea: uncover what makes a local business valuable, bring clear information to the surface where customers search, then build the next layer of growth.
Built in layers.
The identity carries our operating idea, from making a business discoverable to building assets it owns.
Discovery & Intake
Set the information standard. Clarify the business, its services and its proof, then bring that information to the Google and AI search surface with a clear path into your team.
Establish the foundation ↗Growth
Build above it. Expand technical search marketing, useful articles, campaigns and customer journeys around the work the business wants to win.
Build the next layer ↗Market Ownership
Extend the structure. Connect company-owned websites, media and intake into a lasting acquisition network, with the people and systems to manage it.
Own what comes next ↗
Design that travels.
The idea stays recognizable. The composition changes to suit the screen, the message and the moment.
A better space.
A clearer vision.
Thoughtful spaces start with a conversation about how you want to live.
Art-directed AI imagery · campaign concept. Select a format to see the photograph, hierarchy and message work together.
Let real work speak.
For a service business, the process matters as much as the finished room. Show the craft, explain what changed and help the next customer picture their own project.
A sense of place.
Good design can feel unmistakably local.
This 1940 National Park Service poster makes a place recognizable through shape, color and composition. It is a useful reference for an approach we value: finding a visual idea in the subject itself.
For your business, that might be the materials you work with, your neighborhood, the way you build or the customers you serve. We use those details to develop an identity with a reason to look the way it does.
From direction to delivery.
Brand positioning and messaging
A clear position, a recognizable visual identity and language your customers understand.
Visual identity and graphic design
Website art direction, campaign concepts, advertising layouts and coordinated print materials.
Photography and video content
Shot planning, creative direction and post-production, with production responsibilities agreed in scope.
Motion and animation
Purposeful movement for explanations, launches and digital experiences, scoped to the channel and budget.
Educational storytelling
Turn complex services into useful stories, visual explanations and content that helps customers decide.
People behind the direction.
Micheal leads the work. Research, positioning and content specialists join around the priorities agreed for your business.
Give your next chapter a look.
Start with a free 15–30 minute call with Micheal. Talk through the business, the audience and the materials you need. We return with a team-reviewed plan for the work.