A market and asset plan
Choose priority services and areas from demand, competition, margin and delivery capacity. Decide where your main site needs more depth and where a genuinely distinct website earns its place.
Web Design, Development & CRO
Owned Media & Market Ownership for Service Businesses
Build a business asset with every growth investment.
Your website, service guides and original content are owned media: places where your business controls the message and the next step. Market Ownership connects those assets into a client-owned acquisition network, with our team building and managing the websites, intake and expansion behind it.
Discuss this serviceExplore the scopeExplore Websites & Owned MediaYour media. A connected route to your team.
Useful websites and content work together when inquiries reach a clear owner.
- Priority service areas
- Client-owned media
- Calls, texts & forms
- Your customer pipeline
Market Ownership combines asset development with ongoing management.
Convert at the digital surface.
Market Ownership & Owned Media works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
Market Ownership & Owned Media,
with a clear purpose.
A campaign can bring in work while leaving the business dependent on somebody else’s website, audience or lead supply. We want the work we do together to strengthen your position after the campaign ends: useful pages, direct customer relationships and systems your team can keep using.
Start with shared infrastructure when speed and cost matter most. Move into Market Ownership when it makes sense to fund dedicated assets: a stronger primary website, complementary service-area sites and connected lead capture built for your business. Each site serves a real customer need and routes inquiries clearly to the responsible business.
Build growth you keep.
We invest our own time and capital in websites, tools and partner networks. Use that foundation to get moving, strengthen your owned media, then commission a connected acquisition network your business keeps.
Strata infrastructure
A stronger starting point.
Discovery through Competitive Growth$1,999–$5,000 / monthStarting rates on a four-month term
- Shared networksStrata’s established platforms & reach
- Tools & deliveryResearch, publishing & managed campaigns
Your existing website and accounts stay yours.
Client-owned assets
Make every piece add up.
Owned media builds your business’s lasting library.
- Better website pages
- Guides & project stories
- Original content & creative
Market Ownership
From $10,000 / month · 4-month term
New domains and websites, built for your company. Connected to the work you want to win.
Your domainsYour websites
Your customer intakeCalls, forms & follow-up
A client-owned acquisition network you retain.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Client-owned websites and media
Acquire agreed domains, build useful websites, publish original service guides and connect hosting and analytics. Your agreement identifies ownership, account access, source files and third-party licenses.
One connected customer journey
Route calls, texts and forms into the right intake and sales process. A visitor should understand who will do the work and reach that team without being sold around a lead marketplace.
Active market development
Track competitors and customer demand, improve existing assets and launch additional sites or campaigns when the opportunity supports them. The plan names the budget and what your business will own.
From first conversation to working system
How the work moves.
- 01
Choose the ground to build on
Micheal connects business priorities with market research and your team’s capacity. We agree on the services and places worth investing in.
- 02
Build and connect the assets
Keegan leads DevOps, Kyle handles implementation and Sezen manages content. Allana coordinates compliance and automation controls, including access, approval and escalation responsibilities. We test the pages, inquiry routing and handoffs before launch.
- 03
Manage the position
Review qualified opportunities and sales feedback, then improve the network. Access, documentation and ownership records remain part of delivery.
Before we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
How is owned media different from Market Ownership?
Owned media is the asset: your website, original content and service guides. Market Ownership is the managed program that decides what to build, connects those assets to customer intake and expands their useful reach across your market.
How does this differ from the lower-priced plans?
Discovery & Intake through Competitive Growth improve your existing presence using our shared tools and networks. Market Ownership starts at $10,000 per month on the four-month term and adds a dedicated client-owned acquisition network. Content and development priorities follow the market rather than a fixed page quota.
What remains ours if we stop working together?
The newly commissioned client-owned domains, sites and deliverables identified in your agreement remain yours. Existing Strata networks, reusable software and third-party platforms retain their original ownership unless a written transfer says otherwise. We document access, licenses, exports and ongoing hosting costs before the work starts.
Does Market Ownership guarantee rankings or exclusive territory?
No. It describes the assets and operating work we deliver, not ownership of search results or exclusive geographic rights. We measure useful visibility, qualified opportunities and sales outcomes. The 100-day qualified opportunity guarantee applies only to Discovery & Intake, Growth and Competitive Growth.
Make the next decision with context
From the service to your business decision.
Explore the business growth FAQ ↗Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put Market Ownership & Owned Media to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.