What should a general contractor marketing plan include?
A general contractor marketing plan should name the project types and budgets worth pursuing, show real past projects as proof, decide which towns to cover, choose the channels that reach those buyers and define how inquiries are qualified before a site visit.
Decide the work before the channels
- The remodels, additions or trade work you want more of, and the ones you would rather decline.
- The towns you can serve profitably, given travel and crew schedules.
- Real project photos and a plain description of how you work, from first visit to final walkthrough.
- Your registration and the details buyers check before they call.
Then reach and qualify
Search pages and Google Business Profile carry most local intent; paid search and social campaigns add reach for priority project types. Remodelers and specialty trades follow the same pattern with their own project types.
Estimate forms that ask for the project type, location and photos, plus a CRM that tracks each inquiry to a won or lost bid, show which parts of the plan are working.