Is advertising spend included in the marketing management fee?
Advertising spend is separate from the Strata Modus management package unless the written scope says otherwise. Growth starts at $3,500 per month and includes managed paid media alongside search, intake and conversion work. The media budget should reflect the work you need to fill and your ability to handle it.
Understand the separate budget decisions
| Cost | What it funds |
|---|---|
| Management service fee | The agreed strategy, production, campaign management and supporting work |
| Advertising spend | Platform delivery under the approved media budget |
| Separately scoped costs | Video, photography, additional custom design production, third-party placements and applicable software or usage |
A full schedule should change media spending
A management engagement still has work to do when paid campaigns need to slow down. Organic service pages, inquiry follow-up and acquisition infrastructure can continue to need attention. Leaving ads running simply to maintain a lead count can add callback work and acquisition cost when you have no useful place to put the jobs.
We would review capacity with your team and recommend narrowing or pausing paid acquisition for full services. Where approved independent partners can take overflow, their availability and handoff costs also belong in the decision. Buying more leads purely to pass them on needs a separate economic justification.
Confirm what Growth includes
Growth adds up to five priority pages per week, one blog post per week, professionally managed media, conversion work and a press/media room to Discovery & Intake. Confirm the channels, media cap, account payer and applicable provider charges in the proposal. Changes to the agreed media budget require approval; reduced media spending does not by itself change the contracted service fee.