Decide what demand is worth buying, when to reduce spend and how to distinguish a poor lead from a sales or capacity problem. Account for acquisition, backup capacity and overflow handling costs.
Advertising spend is separate from the Strata Modus management package unless the written scope says otherwise. Growth starts at $3,500 per month and includes managed paid media alongside search, intake and conversion work. The media budget should reflect the work you need to fill and your ability to handle it.
Read answer ↗Cost per lead describes what it costs to generate inquiries; customer acquisition cost describes what it costs to win new customers. Strata Modus would examine both alongside job fit and available capacity, because inexpensive inquiries can still consume estimating time or arrive when you cannot take the work.
Read answer ↗Carry the original inquiry and source context into the estimate, booking and job record. Strata Modus can scope those connections so you can see which channels brought suitable work, which requests stalled in sales and which were declined or referred because the schedule was full.
Read answer ↗Compare the cost of winning and delivering the next suitable job with what that job contributes, including any extra capacity it requires. Strata Modus would use that decision to narrow, reduce or pause paid acquisition when a busy team cannot take more work at an acceptable margin.
Read answer ↗Bring the question you are weighing up. A free service call with Micheal is a place to discuss your business, its capacity and the work you need next.