Build visibility for services and places you can profitably serve. Explore Maps, service-area pages and paid search alongside capacity, inquiry quality and investment in an acquisition network.
Google Maps helps people compare nearby businesses; website SEO gives you room to explain services, show relevant work and answer more detailed searches. Strata Modus connects both to accurate business information and intake, then uses the service and location of inquiries to judge whether visibility is bringing work you can serve.
Read answer ↗Build pages for places you actually serve and give each page information that helps a local buyer assess fit. Strata Modus would choose areas using the services, travel costs and capacity your business can support, then develop useful coverage without presenting service areas as staffed offices.
Read answer ↗Use Google Ads selectively for demand you can handle now, while building organic visibility for services and areas you intend to keep serving. Strata Modus would set that mix around your schedule, job margins and sales capacity, then reduce or pause paid acquisition when more inquiries would add cost without useful work.
Read answer ↗Follow organic inquiries through service fit, quoting and the reason work was booked, lost or referred. Strata Modus uses that feedback to prioritize search work. A suitable inquiry declined because you were full should lead to a different decision from an inquiry for a service you never offer.
Read answer ↗Bring the question you are weighing up. A free service call with Micheal is a place to discuss your business, its capacity and the work you need next.