Budget, staffing and first steps for a small business without a marketing department, plus what to look for in a local agency in Tacoma, Olympia and across Washington.
Budget in two parts: the work (a website, local search, content, follow-up) and the media you buy (ads). Fix the foundation first, because paying for clicks that land on a weak page or an unanswered phone wastes the ad budget.
Read answer ↗Hire help when marketing keeps losing to the daily work, when nobody can say which channel brought the last good customer, or when the website and follow-up need skills the team does not have. Keep in-house what the owner does well and enjoys.
Read answer ↗Start with the customers and jobs you want more of, then make sure local buyers can find you, understand what you do and reach someone quickly. Channels and campaigns come after that foundation is in place.
Read answer ↗Look for an agency that knows the towns you serve, shows real local work, names the people doing it, separates fees from ad spend and leaves your accounts in your name. Being local helps when it means meeting in person and understanding the market, not just a nearby address.
Read answer ↗Bring the question you are weighing up. A free service call with Micheal is a place to discuss your business, its capacity and the work you need next.