Strategy & Fractional Leadership

Business Intelligence and Reporting Services

See what is driving the work and the numbers.

Business intelligence gives owners a working view of sales, delivery, cash flow and margin signals. We agree on useful measures, connect available records, then configure a reporting tool or build a focused view and help your team use it.

Discuss this serviceExplore the scopeExplore Strategy & Business Operations

Turn separate records into a useful view.

Agreed definitions connect source information to the decisions it should support.

  1. Business question
  2. Available records
  3. Agreed measures
  4. Owner review

Source notes and refresh responsibilities stay with the report.

William Smith's hand-coloured 1816 sketch of the succession of strata, from the granite of Snowdon to the chalk of the Thames valley
Above, GoBJJ. Below, William Smith, Sketch of the Succession of Strata and their relative Altitudes, 1816. Public domain, via Wikimedia Commons.

Build at the operating structure.

Business Intelligence & Dashboards works in the operating structure. Strata Modus raises the information floor, from the physical layer to the digital surface.

  1. Convert
    The digital surface

    Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.

    Marketing & AdvertisingWeb Design, Development & CRO
  2. Connect
    The signal layer

    How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.

    AI & Business Automation
  3. Build
    The operating structure

    The systems the work runs on: strategy, software, technology and the integrations between them.

    Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting
  4. Unearth
    The physical layer

    The work itself: crews, jobs, records, compliance and the numbers behind them.

    Compliance & Operational ReadinessBookkeeping & Payroll

The expertise behind the work

Connect the numbers with the decision.

Business analysis and reporting automation work together to make your data useful to the people running the business.

Portrait of Micheal Golliet wearing a navy suit, white shirt and red tie.

Business strategy & analytics

Micheal Golliet

CEO & Growth Strategist

Micheal brings information systems, data analytics and financial engineering experience to defining the measures that help you decide where to focus.

Explore Micheal’s experience
Portrait of Allana Steele wearing a navy dress and pearl necklace.

Reporting automation & data governance

Allana Steele

Director of Compliance & Automation Controls

Allana's career includes automated Alteryx reporting, executive Tableau insights and data governance work. She connects reporting workflows with source records and accountable owners.

Explore Allana’s experience

The business opportunity

Business Intelligence & Dashboards,
with a clear purpose.

Your CRM, invoices, payroll, project notes and spreadsheets may each explain one part of business performance. When definitions differ or records arrive late, it is hard to tell which work needs attention and what the numbers mean.

See where revenue comes from, where sales slow down and which work deserves more attention. We turn scattered records into reports your team can use to set priorities and follow through.

Choose the work
worth pursuing.

We help you build demand around the work your business wants more of: which services to promote, where to compete and what a good inquiry looks like. As you build direct customer relationships and develop more sources of work, you gain more room to choose what you take on and negotiate terms that make sense.

Business intelligence connects sales, delivery and margin signals with those decisions. Job costing and profitability reporting can establish the cost comparisons behind that view. The source records, definitions and allocation assumptions determine what can be reported reliably.

Build growth you keep.

Start with our infrastructure. Strengthen the assets in your business.

Strata tools & networks
Your retained assets

Your research, growth plan and operating playbooks.

See the ownership pathway

Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.

The engagement

What we build
with your business.

A defined scope gives your team a clear picture of the work and what it needs to operate.

01

Decision and metric map

Choose the decisions, measures, owners and review cadence the reporting should support.

02

Source and quality review

Map available records, identify missing fields and document definitions or assumptions that affect the numbers.

03

Dashboard or reporting build

Configure an existing tool or build a focused view from the sources approved for the project.

04

Operating and upkeep plan

Set out who refreshes the information, checks exceptions and uses the view in regular reviews.

From first conversation to working system

How the work moves.

  1. 01

    Name the decisions

    Start with the business questions owners and team leads need to answer.

  2. 02

    Map the current data

    Review source systems, access, data quality and how each measure is calculated.

  3. 03

    Build the agreed view

    Configure the reporting workflow and label estimates, gaps and assumptions.

  4. 04

    Use and maintain it

    Walk through the report with its owners and set a practical update routine.

Before we begin

Useful questions.

We’ll refine the details around your business in the first conversation.

Which systems can you connect?

We review approved exports, access and integration options before proposing the work. The scope names supported sources and any manual steps, so no connection is assumed before that review.

Can you work with incomplete records?

We identify gaps during discovery and document their effect on the report. Some issues need to be corrected in the source system before a measure can be treated as reliable.

Can a dashboard show sales and job margins?

Yes, when the source records support those views. We document how costs are assigned; the Job Costing service can define a more detailed project-level method.

How is the work scoped and priced?

After consultation, the proposal records the data sources, report scope, cleanup assumptions, implementation and any ongoing support.

Make the next decision with context

From the service to your business decision.

Explore the business growth FAQ ↗

Meet the people.
Define the work.

Consultation-scoped pricing

This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.

Read the pricing and scope termsDiscuss the work for your business

Start with your business

Put Business Intelligence & Dashboards to work.

Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.

Let’s talk