Keyword and search-term plan
Map buyer intent to your priority services and locations, then identify useful queries and irrelevant searches to exclude.
Marketing & Advertising
Google Ads & Paid Search Management
Win more of the searches that matter to your business.
Google PPC management puts your services in front of people searching for the work you do. We build search-term plans, write clear ad messaging, align landing pages and manage campaign pacing, then review conversions and inquiry quality with your team.
Discuss this serviceExplore the scopeExplore Search & AdvertisingMatch the query to a useful next step.
An approved budget supports messages and landing pages built around the agreed service.
- Buyer query
- Keyword & ad
- Relevant service page
- Reviewed inquiry
After the inquiry
- Respond
- Sell
- Close
- Follow up
Campaign data and sales feedback guide the next decision.
Convert at the digital surface.
Google PPC Ads Management works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
Google PPC Ads Management,
with a clear purpose.
Buyers searching for a specific service need a relevant answer and a clear next step. Broad keywords, mismatched messages or a weak landing page can attract visits without connecting them to the work your team wants to win.
Run focused search campaigns around the services, locations and customer questions that matter to the business. Ongoing search-term review, exclusions, budget optimization and inquiry feedback help keep campaign decisions tied to qualified opportunities.
Build growth you keep.
Start with our infrastructure. Strengthen the assets in your business.
Strata tools & networks
See the ownership pathway Your retained assets
Service guides, campaign creative and original content.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Ad messaging
Write clear search ads that connect the customer's query to your service, evidence and next step.
Landing-page alignment
Improve the destination so it answers the same question as the ad and makes the relevant inquiry straightforward.
Campaign optimization
Review search terms, pacing, conversion signals and lead fit to prioritize the next campaign adjustment.
From first conversation to working system
How the work moves.
- 01
Choose the priority
Select the services, locations and buyer questions the campaign should reach.
- 02
Build the campaign
Organize keywords and exclusions, write ads and connect each search theme to a relevant destination.
- 03
Manage and improve
Review query quality and campaign pacing, then refine bids, budget distribution and page alignment.
- 04
Connect results to sales
Discuss available conversion signals with your team's feedback on lead fit and follow-up.
Before we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
Is ad spend included in management?
No. Your proposal separates the campaign management fee from the media budget, and your business sets and approves the campaign budget.
Who controls our Google Ads account?
Your agreement identifies account access, who may make campaign changes and how your team reviews messages and budget adjustments.
How do we judge campaign quality?
We review the available search and conversion data alongside whether inquiries match the service, location and capacity you agreed to target. A click count alone does not establish business value.
Do landing pages come with the campaign?
The proposal identifies whether page strategy, copy, design, development or form changes are included. Those tasks and any production costs are scoped separately when needed.
Make the next decision with context
From the service to your business decision.
Explore the business growth FAQ ↗Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put Google PPC Ads Management to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.