Profile quality and setup
Organize accurate business details, service categories, service areas and profile information for the onboarding process.
Marketing & Advertising
Google Local Services Ads
Turn local searches into calls your team can win.
Google Local Services Ads help eligible service businesses reach nearby customers looking for the work they do. We handle setup coordination, profile quality and lead-response workflows so paid inquiries get a prompt, useful response.
Discuss this serviceExplore the scopeExplore Search & AdvertisingMake every good lead easier to handle.
Accurate service details and a clear response owner connect nearby customers with your team.
- Category & area
- Google checks
- Lead response
- Fit review
After the inquiry
- Respond
- Sell
- Close
- Follow up
A recorded decision connects platform availability to team capacity.
Convert at the digital surface.
Google Local Services Ads Management works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
Google Local Services Ads Management,
with a clear purpose.
When a nearby customer needs a service, a business needs accurate profile details and a reliable way to respond. Unclear service areas or unassigned notifications can leave a promising inquiry unanswered and make it harder to understand lead quality.
Build a clear path from profile setup to a customer conversation. We organize the service details Google needs, prepare the team for onboarding steps, assign lead-response ownership and review which requests fit the business.
Build growth you keep.
Start with our infrastructure. Strengthen the assets in your business.
Strata tools & networks
See the ownership pathway Your retained assets
Service guides, campaign creative and original content.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Screening coordination
Prepare the business information and coordinate the screening steps Google requests.
Lead-response workflow
Assign notification ownership, response steps and escalation when the team is unavailable.
Lead-quality review
Review available lead records with your team to distinguish relevant requests from inquiries that do not fit the agreed work.
From first conversation to working system
How the work moves.
- 01
Prepare the profile
Confirm the business facts, services, service areas and contact details before setup.
- 02
Coordinate onboarding
Organize requested information and track the screening steps through Google's process.
- 03
Route new leads
Set who monitors notifications, how the team responds and where missed requests are escalated.
- 04
Review lead fit
Use available records and sales feedback to assess whether the inquiries match your service and operating capacity.
Before we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
Can every business use Local Services Ads?
No. Availability depends on Google's supported business categories and service areas, and the business must complete Google's applicable onboarding and screening checks. We check current fit and coordinate preparation; Google makes the eligibility decision.
How are Local Services Ads charged?
Google's program charges for related leads under the terms shown for the account. We review those terms with you as part of the decision to proceed.
Can you promise placement or a certain number of leads?
No. Google determines eligibility and placement, and local demand varies. We organize the profile and response process so your team can handle and review the leads it receives.
What happens after a lead arrives?
We help define who receives the notification, how the team records its response and how it follows up when the request is a fit. CRM or missed-call response work can be scoped separately.
Make the next decision with context
From the service to your business decision.
Explore the business growth FAQ ↗Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put Google Local Services Ads Management to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.