Job and town pages
Repair, replacement, storm damage and skylight pages for the towns you actually serve, written around the homeowner's question.
Marketing & Advertising
Roofing Company Marketing
Turn roof questions into scoped estimates.
Roofing contractor marketing from Strata Modus covers the website, local search, Google Local Services and search ads, and the intake that turns a leak or a storm call into a scoped estimate. We built Washington Roofing Network on the same model: homeowner paths for repair, replacement, storm damage and skylights, with shared websites, advertising and intake behind independent roofers.
Discuss this serviceExplore the scopeExplore Search & AdvertisingA clear path from the first call.
Job pages, campaigns and intake carry the homeowner to a scoped visit.
- Leak or storm
- Job & town page
- Call or text photos
- Scoped estimate
Booked estimates guide the next campaign.
Convert at the digital surface.
Roofing Contractor Marketing works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
Roofing Contractor Marketing,
with a clear purpose.
Roofing demand arrives in bursts, after a storm or with the first leak of the season, and homeowners rarely know how to describe the problem. Calls are missed while the crew is on a roof, and the estimate goes to whoever answers and explains first.
Build pages around the jobs you want and the towns you serve, run paid campaigns when demand spikes, and give every call, text and photo a clear next step. Your company keeps its name, its pricing and its customer relationship.
Build growth you keep.
Start with our infrastructure. Strengthen the assets in your business.
Strata tools & networks
See the ownership pathway Your retained assets
Service guides, campaign creative and original content.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Local search and reviews
Google Business Profile, local listings and a review routine that reflect your registered business.
Paid search and Local Services
Campaigns for the roofing jobs worth paying for, paced to the season and your crew's capacity.
Roofing intake
Call, text-photo and missed-call text back paths that capture the address, the problem and the photos before the site visit.
From first conversation to working system
How the work moves.
- 01
Pick the jobs
Agree the roofing work, materials and service area you want to grow.
- 02
Build the paths
Create job and town pages and connect them to call, text and estimate requests.
- 03
Turn on demand
Run search and Local Services campaigns when the season and capacity are right.
- 04
Close the loop
Review inquiries against booked estimates and adjust pages, campaigns and intake.
Selected projects
See the thinking
in working projects.
These projects show how we connect presentation, discovery and useful systems.
Before we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
Do we have to join Washington Roofing Network?
No. We work with roofing companies directly. Washington Roofing Network is a project we built that shows the same approach in practice.
Do you guarantee roofing leads?
No lead guarantee. The 100-day qualified opportunity guarantee applies only to eligible managed plans, under its written terms.
Is ad spend included?
No. Campaign management and advertising spend are scoped separately, and you approve the budget.
Who owns the website and accounts?
Your business keeps ownership of its accounts. Access and hand-off responsibilities are written into the agreement.
Make the next decision with context
From the service to your business decision.
Explore the business growth FAQ ↗Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put Roofing Contractor Marketing to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.