Project and service pages
Pages for the remodels, additions or trade work you want, with real project photos and an honest process.
Marketing & Advertising
Marketing for General Contractors & Remodelers
Win the projects worth pursuing.
General contractor marketing from Strata Modus helps general contractors, remodelers and specialty trades show real work, appear in local search, run campaigns for the jobs worth pursuing and capture scope before the site visit. It draws on what we built for Solis Interiors and the Washington Contractor Network.
Discuss this serviceExplore the scopeExplore Search & AdvertisingProof first, then the conversation.
Real projects and clear process lead to scoped inquiries.
- Project buyer
- Real project proof
- Scoped inquiry
- Site visit
Won and lost bids guide the next focus.
Convert at the digital surface.
General Contractor Marketing works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
General Contractor Marketing,
with a clear purpose.
Contracting work is valuable and infrequent for each customer. Prospects compare your past projects, your registration and how clearly you explain the process, while referrals arrive unevenly and a generic website lists every service at once.
Present the projects you want more of with real photos and a clear process, reach the towns you serve through search and campaigns, and receive inquiries that already describe the scope.
Build growth you keep.
Start with our infrastructure. Strengthen the assets in your business.
Strata tools & networks
See the ownership pathway Your retained assets
Service guides, campaign creative and original content.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Local search presence
Google Business Profile, listings and location pages that match your registered business and service area.
Campaigns for priority work
Search and social campaigns aimed at the project types and budgets worth bidding.
Scope-first intake
Estimate forms, call and text paths that collect the project type, location and photos up front.
From first conversation to working system
How the work moves.
- 01
Define the work
Agree the project types, budgets and areas worth pursuing.
- 02
Show the proof
Build pages around real projects and the way you work.
- 03
Reach buyers
Add search and campaigns for the priority work.
- 04
Qualify and follow up
Capture scope early and keep promising inquiries moving.
Selected projects
See the thinking
in working projects.
These projects show how we connect presentation, discovery and useful systems.
Service website & local SEO
Solis Interiors
Service and location pages pair real interior work with clear estimate, call and text next steps.
Explore the project
Contractor discovery platform
Washington Contractor Network
Search by trade and Washington city or county, then compare contractors against the public record.
Explore the projectBefore we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
Do you work with remodelers and specialty trades?
Yes. The same approach fits remodelers, drywall and interior trades and other specialty contractors.
We rely on referrals. Why add marketing?
Referrals stay valuable. Search and project pages give referred buyers somewhere to check your work, and bring in new buyers between referrals.
Can you use our project photos?
Yes, real project photos are the strongest proof. We do not present stock or other companies' work as yours.
Is there a one-time option?
Yes. À la carte web design or content projects run $1,000 to $5,000 one time, with a complete technical hand-off.
Make the next decision with context
From the service to your business decision.
Explore the business growth FAQ ↗Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put General Contractor Marketing to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.