Give the offer a clear position
Understand what buyers compare, which objections slow the decision and why the service is worth choosing. Turn those findings into useful messaging and a focused campaign brief.
Columbus, Ohio
Product marketing & growth consulting in Columbus.
Strata Modus helps Columbus businesses with product marketing, content strategy, website improvements and growth consulting. Ladan Askar connects customer insight with clear positioning and campaign direction, supported by our research, creative and technical team.
Plan an in-person consultationStart with the business
What we can improve in Columbus.
Give campaigns a better destination
Build service pages and landing pages that answer the buyer's questions, show relevant proof and explain the next step. Review the path from first visit to inquiry before increasing spend.
Make the campaign measurable
Connect content and advertising with lead capture, follow-up and an agreed scorecard. Use customer feedback and inquiry outcomes to choose what to improve next.
In-person support and specialist expertise
The team behind your Columbus engagement.
Ladan is based in Columbus and is available for in-person marketing consultation by appointment. She leads product marketing, with Deja and Sezen supporting research, customer experience and creative execution. Your consultation sets the meeting location, responsibilities and practical delivery schedule.
Micheal is happy to travel to meet clients and support all of our members in person whenever needed.
Ladan Askar
Product Marketing Lead
Ladan brings five years of experience as a Product Associate at JPMorgan Chase and a double major in business marketing and communications from The Ohio State University. She pairs an analytical approach with creative thinking to help businesses explain their value and reach the right customers.
Explore Ladan’s experience ↗
Deja Gaines
Market Research & Customer Insights Lead
Deja helps businesses understand which customers to pursue, what shapes their buying decisions and where the customer experience needs work. Her background includes market intelligence research at Forbes and research and insights at AMC Networks.
Explore Deja’s experience ↗
Sezen Güner
Media & Digital Campaigns Lead
Sezen helps service businesses turn their customer insights into useful content and clear digital experiences. Her background combines freelance UX/UI design, media work, visual merchandising and customer-facing retail management.
Explore Sezen’s experience ↗Services that connect the work
Choose where to start.
A focused project can solve an immediate gap. Ongoing support connects visibility, customer response and operations as the business grows.
Marketing packages start with your existing systems and the work you need. Bookkeeping, payroll, compliance and standalone consulting are scoped separately.
Compare monthly starting packages ↗Local operating context
Build the plan around how your city works.
These official resources inform useful planning questions. We organize the process and records around the requirements you confirm with the responsible authority.
Keep the operating setup aligned
Columbus's Business License Section provides category-specific applications, City Code links and operating rules; its requirements differ by business activity.
How we can help: We can organize the relevant requirements you confirm alongside your public service descriptions, so marketing and operating records describe the same business.
Columbus Business License Section ↗Prepare for the next buyer conversation
Columbus's business resources link to Vendor Services for vendor registration, compliance information, solicitation discovery and bid submissions.
How we can help: We can prepare the service narrative, supporting records and follow-up pipeline so your team can present a consistent offer and track the next decision.
Columbus Business Resources ↗Municipal sources reviewed October 8, 2026.
Work by our team
See how we connect the pieces.
These projects show websites, discovery platforms and operational software we have built. Each story explains the implemented work and the decisions behind it.
Service website & local SEO
Solis Interiors
Make the work visible. Make the next step clear.
Explore the project ↗Contractor discovery platformWashington Contractor Network
Help homeowners find the right trade, and see the record first.
Explore the project ↗Roofing network & intakeWashington Roofing Network
Shared systems behind independent local roofers.
Explore the project ↗Your next step
Bring the goal. We’ll map the work.
We start with your business, customers and current systems. Then we define the priority improvements, assign the right people and agree on a scope you can act on. We use AI to enhance the customer experience and better serve them, never to distance your business from the customer.
Discuss your Columbus business ↗Make the next decision with context