Strata Modus Growth & Design

Deja Gaines

Market Research & Customer Insights Lead

Helps you understand your customers and turn those insights into clearer websites, better experiences and stronger offers.

LinkedIn profile
Black-and-white portrait of Deja Gaines smiling.

Deja helps businesses understand which customers to pursue, what shapes their buying decisions and where the customer experience needs work. Her background includes market intelligence research at Forbes and research and insights at AMC Networks.

Expertise

At Strata Modus, she leads customer and market research that informs UX/UI and digital design. Through interviews, surveys and usability research, she helps our team make websites easier to navigate, offers easier to understand and the path from interest to inquiry easier to follow. She works with Ladan on audience insights and messaging, and with our designers and developers to turn research into practical improvements.

Background

Deja holds an M.A. in Digital Media Design for Learning from New York University, with a specialization in user experience design. Her experience spans qualitative and quantitative research, focus groups, data visualization and strategic storytelling, including research into how people use educational technology and student-facing services.