Roofing network & intake

Washington Roofing Network

Shared systems behind independent local roofers.

Washington Roofing Network connects homeowners with locally owned roofers and gives independent roofing businesses shared websites and local search, advertising and automation, and intake and scheduling. Homeowners start with repair, replacement, storm damage or skylights, and each roofer keeps its own name, pricing and customer contract.

Washington Roofing Network home page with homeowner roofing help and shared support for local roofers
Washington Roofing Network home page: roofing help for homeowners and shared support for independent roofers.Roofing network website and intake designed and developed by Strata Modus.

The project

The problem
and the approach.

Small roofing companies each repeat the same marketing and administrative work, while homeowners struggle to describe a roof problem and compare proposals. The network had to help both without taking the customer relationship away from the roofer doing the work.

We organized the homeowner side around the question they have today (a leak, a storm, a replacement or a skylight), backed by city guides, registration records and permit resources, with call and text-photo options. The roofer side presents shared infrastructure while making clear that assessment, written price and contract stay with the independent company.

Working capabilities

Decisions that shape
the experience.

Homeowner project paths

Repair, replacement, storm damage and skylight paths each start with the details that matter for that job, plus an instant estimate and a text-photos option.

Shared network services

Websites and local search, advertising and automation, and intake and scheduling are presented as shared support for independent roofers.

Local roofing resources

City roofing guides, contractor registration records and county permit resources help a homeowner compare proposals.

Bring the approach to your business

Relevant services.

01

Web Design

Web design gives service businesses a clear way to explain what they do, show real work and invite the right inquiry. We shape the identity and page structure around buyer decisions, then keep the next step obvious on mobile and desktop.

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02

Local SEO & Maps

Local SEO helps service businesses present accurate information in Google Search and Maps across the places they genuinely serve. We improve Google Business Profile details, local pages and honest review routines so nearby buyers can assess fit and contact the right team. We also monitor local map pack visibility and inquiry signals to guide ongoing improvements.

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03

Lead Intake & Appointment Booking

Connect website forms, chat and approved calendars so a customer can explain what they need and your team can see who owns the response. We set up the inquiry path around service areas, availability and travel rules, with a person responsible for exceptions and appointment confirmation.

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04

Missed Call Textback

Missed call textback helps service businesses start a sales conversation after an unanswered call. A short, timely text gathers what the caller needs and moves the request toward booking, a quote or a staff callback.

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Explore more of our work

Solis InteriorsWashington Contractor NetworkTacoma Popcorn RemovalNational BJJ RegistryGoBJJ

Meet the people.
Define the work.

Consultation-scoped pricing

This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.

Read the pricing and scope termsDiscuss the work for your business

Start with your business

Build something useful for your business.

Tell us about the customers you serve and the work behind the scenes. We’ll help connect the experience with the system it needs.

Let’s talk