Journey assessment
Review acquisition paths, page behavior, forms and the actual sales handoff.
Web Design, Development & CRO
Website Conversion & Lead Generation Optimization
Help interested buyers take the next step.
Conversion optimization helps service businesses identify what is stopping a useful website inquiry. We use the available customer, page and sales evidence to improve the message, form and follow-up path instead of assuming more traffic alone will solve it.
Discuss this serviceExplore the scopeExplore Websites & Owned MediaFind the break in the journey.
Every layer should answer a buyer's next question.
- Relevant visit
- Clear offer
- Credible proof
- Usable inquiry
After the inquiry
- Respond
- Sell
- Close
- Follow up
Inquiry quality and sales follow-up inform the next improvement.
Convert at the digital surface.
Conversion Optimization works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
Conversion Optimization,
with a clear purpose.
Visitors may reach your website and still struggle to decide what to do. An unclear offer, missing proof, a demanding form or an uncertain response process can prevent a useful inquiry. More traffic will not explain which part of that journey is failing.
Make the path to an inquiry easier to understand and complete. We review how buyers arrive, what they need to know and what happens after submission, then prioritize changes using the evidence available rather than assuming every page needs a redesign.
Build growth you keep.
Start with our infrastructure. Strengthen the assets in your business.
Strata tools & networks
See the ownership pathway Your retained assets
Your website, page designs and original site content.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Prioritized improvements
Identify copy, hierarchy, proof and usability changes with a reason for each.
Revised page or form
Implement the agreed changes and check completion on relevant devices.
Measurement framework
Define the conversion event and evaluation approach, including lead quality.
From first conversation to working system
How the work moves.
- 01
Locate the friction
Use available analytics, customer questions and a hands-on journey review.
- 02
Choose a hypothesis
State which barrier a proposed change should remove.
- 03
Make the change
Improve the agreed page or flow with accessible, useful content.
- 04
Evaluate the response
Review behavior and sales feedback; use experiments where traffic supports them.
Selected projects
See the thinking
in working projects.
These projects show how we connect presentation, discovery and useful systems.
Service website & local SEO
Solis Interiors
Service and location pages pair real interior work with clear estimate, call and text next steps.
Explore the project
Contractor discovery platform
Washington Contractor Network
Search by trade and Washington city or county, then compare contractors against the public record.
Explore the projectBefore we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
Do we need enough traffic for an A/B test?
A meaningful experiment needs enough relevant activity. With smaller traffic volumes, we use usability findings, inquiry quality and defined observation periods.
Which questions belong in the contact form?
Keep the information your team needs to respond and qualify the request. We connect each question to its purpose and simplify the completion path.
How do you judge an improvement?
We define the inquiry event, review completion behavior and ask the sales team about lead quality. The evaluation connects page changes with the conversations the business wants to have.
Make the next decision with context
From the service to your business decision.
Explore the business growth FAQ ↗Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put Conversion Optimization to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.