Strata works with Tacoma service businesses on local SEO, marketing strategy, websites, and practical automation. Build the plan around the projects and customers that fit your team, then connect discovery to response and follow-through.
Strata provides in-person service in Tacoma and across its other listed markets, with more frequent visits in the South Sound. Meeting cadence is scoped to the work.
Local conditions worth planning for
Make the growth plan fit the place and the work.
These municipal sources point to practical choices around job location, operating setup, customer area, and public work. They do not measure search demand or promise an outcome.
01Work performed in Tacoma
The job location can change the operating checklist.
Tacoma says an out-of-city business performing activity inside the city must obtain a Tacoma business license and pay any B&O tax that applies under current City rules. Subcontractors working at a Tacoma job site also need a Tacoma license.
Business decision
Before expanding a service radius or accepting a subcontracted job, confirm which City requirements apply to the business and work location.
Where Strata can help
We can capture job location and service type at inquiry, then connect agreed qualification checks and follow-up to your team's process.
City content current September 8, 2026 Geography: Activities and job sites within Tacoma city limits
This is operating context, not a licensing or tax determination. Confirm applicability with the City or a qualified adviser.
A residential business has its own City review path.
Tacoma Municipal Code Chapter 6B.130, Residential Business, makes a City license subject to applicable-law compliance and a signed Conditional Residential Business Agreement. The code lists exceptions to the agreement and fee, so activity-specific confirmation matters.
Business decision
Confirm that the address and proposed activity fit the current City process before promising a home visit, pickup, or customer-facing setup.
Where Strata can help
We can shape your service copy, inquiry questions, and scheduling flow around the operating model you have confirmed.
Code page checked October 4, 2026; section cites Ord. 29045, Ex. A, July 1, 2025 Geography: Residential-business locations in Tacoma
The code has defined exceptions. Strata does not determine zoning, permit, license, or tax applicability.
The City's Neighborhood Business Districts page describes 15 districts and technical assistance focused on retail recruitment, mixed-use development, business districts, and targeted retail areas.
Business decision
Compare specific neighborhoods with your real customer mix, travel pattern, delivery capacity, and margins before spreading a campaign across the city.
Where Strata can help
We can clarify your best-fit buyer and offer, then plan local pages and campaign paths around places you genuinely serve.
City content current April 1, 2025 Geography: City-designated neighborhood business districts and targeted retail areas
The City's dated district list is not a measure of current demand or purchasing power. Check current boundaries and program details.
Tacoma's Equity in Contracting program offers procurement access, guidance, and technical assistance to historically underutilized businesses interested in supplying goods, services, or public-works support to the City.
Business decision
If City contracts fit your growth plan, set capacity-based bid/no-bid criteria and assign owners for requirements, deadlines, and follow-up.
Where Strata can help
We can organize your own qualification criteria, proposal handoffs, and reminders in a practical workflow.
City content current May 19, 2026 Geography: City of Tacoma procurement
The page does not establish an individual firm's program eligibility or the likelihood of winning a contract.
A City tax credit depends on the activity and classification.
Tacoma describes a Multiple Activities Tax Credit for specified multi-city local gross-receipts-tax activity or multiple Tacoma tax classifications on the same revenue. A form accompanies each reporting-period return when a credit is claimed.
Business decision
If expansion changes where work occurs or how revenue is classified, ask a qualified tax adviser whether the credit applies before budgeting for it.
Where Strata can help
We can capture location and activity data and route approved tax-review tasks through the team's workflow.
City content current April 28, 2026 Geography: Qualifying local tax jurisdictions and Tacoma B&O classifications
This is not a general small-business grant or an eligibility or tax-savings estimate.
Each option starts with a defined monthly scope. Tell us what you want to attract, where the current process slows down, and what your team can take on.
01
Discovery & Intake
A managed growth foundation with your website, search presence, AI voice lead agent and call management working together.
Monthly from$1,999
Included scope
Growth strategy and hands-on delivery led by Micheal Golliet
Managed website
Website care and routine content updates
Technical SEO setup and maintenance
Google Business Profile management
Website and profile performance summary
Website assistant
Missed-call textback
AI voice lead agent and call management
After-hours AI voice
Lead routing and follow-up automation
Inquiry pipeline and outcome reporting
Google review-request automation
Keyword and local competitor research
Service and location search plan
Topical mapping and AI buyer-question research
AEO content structure and internal-link optimization
Named strategy contact and agreed support channel
Supporting article graphics and editorial review
AI prompt visibility tracking and competitor comparisons
Brand-mention and citation reporting
Backlink prospecting and publisher outreach
Business citations and directory-profile management
Editorial and award opportunity research and submissions
Social and community content planning
Approved brand participation on relevant community platforms
Content repurposing and video briefs
Weekly written progress updates and competitor scorecards
Monthly strategy call and priority review
Access to Strata Modus-owned network and tools within the agreed scope
Monthly search strategy and site-wide technical optimization
Weekly search, Maps and AI visibility tracking
SEO, GEO and AIO optimization for one priority page per week
One blog post per week with supporting graphics and content management
Technical SEO setup and maintenance, local search, AI buyer-question research and AEO content structure
Supporting blog articles, graphics and editorial review, with backlink prospecting, citations and publisher outreach
Monthly search performance and action review
Intake experience setup by Micheal Golliet or Kyle Grenier
Expanded technical marketing for Google and AI search visibility, news and article publication work, digital PR and managed campaigns, connected to conversion and follow-up.
Monthly from$3,500
Included scope
Growth strategy and hands-on delivery led by Micheal Golliet
Managed website
Website care and routine content updates
Technical SEO setup and maintenance
Google Business Profile management
Website and profile performance summary
Website assistant
Missed-call textback
AI voice lead agent and call management
After-hours AI voice
Lead routing and follow-up automation
Inquiry pipeline and outcome reporting
Google review-request automation
Keyword and local competitor research
Service and location search plan
Topical mapping and AI buyer-question research
AEO content structure and internal-link optimization
Named strategy contact and agreed support channel
Supporting article graphics and editorial review
AI prompt visibility tracking and competitor comparisons
Brand-mention and citation reporting
Backlink prospecting and publisher outreach
Business citations and directory-profile management
Editorial and award opportunity research and submissions
Social and community content planning
Approved brand participation on relevant community platforms
Content repurposing and video briefs
Weekly written progress updates and competitor scorecards
Monthly strategy call and priority review
Access to Strata Modus-owned network and tools within the agreed scope
Google Ads management
Ongoing conversion optimization
Professionally managed media and digital campaigns led by Sezen Güner
Expanded technical marketing for Google and AI search visibility
News and article production, publication and distribution coordination, and digital PR
Press-release writing and distribution coordination
Media-room setup and coverage tracking
Monthly search strategy and expanded site-wide technical marketing for Google and AI search visibility
Weekly search, Maps and AI visibility tracking
SEO, GEO and AIO optimization for up to five priority pages per week
One blog post per week with supporting graphics and content management
Expanded technical marketing for Google and AI search visibility: SEO, GEO and AIO optimization, topic coverage, internal links and authority development
News and article production, publication and distribution coordination, digital PR, press releases, media-room setup and coverage tracking. Third-party publishers decide acceptance; placement and distribution fees are separate
Monthly search performance and campaign review
Intake experience setup by Micheal Golliet or Kyle Grenier
A research-led growth team connecting competitive intelligence, digital experience, managed campaigns and technical delivery around your next market opportunity.
Monthly from$5,000
Included scope
Growth strategy and hands-on delivery led by Micheal Golliet
Managed website
Website care and routine content updates
Technical SEO setup and maintenance
Google Business Profile management
Website and profile performance summary
Website assistant
Missed-call textback
AI voice lead agent and call management
After-hours AI voice
Lead routing and follow-up automation
Inquiry pipeline and outcome reporting
Google review-request automation
Keyword and local competitor research
Service and location search plan
Topical mapping and AI buyer-question research
AEO content structure and internal-link optimization
Named strategy contact and agreed support channel
Supporting article graphics and editorial review
AI prompt visibility tracking and competitor comparisons
Brand-mention and citation reporting
Backlink prospecting and publisher outreach
Business citations and directory-profile management
Editorial and award opportunity research and submissions
Social and community content planning
Approved brand participation on relevant community platforms
Content repurposing and video briefs
Weekly written progress updates and competitor scorecards
Monthly strategy call and priority review
Access to Strata Modus-owned network and tools within the agreed scope
Google Ads management
Ongoing conversion optimization
Professionally managed media and digital campaigns led by Sezen Güner
Expanded technical marketing for Google and AI search visibility
News and article production, publication and distribution coordination, and digital PR
Press-release writing and distribution coordination
Media-room setup and coverage tracking
Competitive market research and digital experience strategy led by Deja Gaines
Audience insights, competitor opportunity mapping and market expansion priorities
Scoped technical development
Consultation and growth strategy
Advanced SEO and technical marketing
Digital strategy
Authority and backlink strategy
Press-release and citation strategy
Optimization priorities shaped by competitor movement and market opportunity
Weekly search, Maps and AI visibility tracking
Competitor-dependent SEO, GEO and AIO priorities, without a fixed page allowance
Supporting content adapted to your industry, business profile and current need, without a fixed page or post quota
Expanded technical marketing for Google and AI search visibility: SEO, GEO and AIO optimization, topic coverage, internal links and authority development
News and article production, publication and distribution coordination, digital PR, press releases, media-room setup and coverage tracking. Third-party publishers decide acceptance; placement and distribution fees are separate
Weekly competitive and performance analysis
Intake experience setup by Micheal Golliet or Kyle Grenier
Build owned media your company controls, then connect it into a working acquisition network: useful local websites, service content and lead intake, backed by ongoing market expansion and programmatic territory defense.
Monthly from$10,000
Included scope
Growth strategy and hands-on delivery led by Micheal Golliet
Managed website
Website care and routine content updates
Technical SEO setup and maintenance
Google Business Profile management
Website and profile performance summary
Website assistant
Missed-call textback
AI voice lead agent and call management
After-hours AI voice
Lead routing and follow-up automation
Inquiry pipeline and outcome reporting
Google review-request automation
Keyword and local competitor research
Service and location search plan
Topical mapping and AI buyer-question research
AEO content structure and internal-link optimization
Named strategy contact and agreed support channel
Supporting article graphics and editorial review
AI prompt visibility tracking and competitor comparisons
Brand-mention and citation reporting
Backlink prospecting and publisher outreach
Business citations and directory-profile management
Editorial and award opportunity research and submissions
Social and community content planning
Approved brand participation on relevant community platforms
Content repurposing and video briefs
Weekly written progress updates and competitor scorecards
Monthly strategy call and priority review
Access to Strata Modus-owned network and tools within the agreed scope
Google Ads management
Ongoing conversion optimization
Professionally managed media and digital campaigns led by Sezen Güner
Expanded technical marketing for Google and AI search visibility
News and article production, publication and distribution coordination, and digital PR
Press-release writing and distribution coordination
Media-room setup and coverage tracking
Competitive market research and digital experience strategy led by Deja Gaines
Audience insights, competitor opportunity mapping and market expansion priorities
Scoped technical development
Consultation and growth strategy
Advanced SEO and technical marketing
Digital strategy
Authority and backlink strategy
Press-release and citation strategy
Client-owned domain acquisition and service-area website development
Exact-match domain research around real services and markets
Client-owned lead intake, routing and connected pipeline assets
Market-by-market plan to compete with lead marketplaces and established firms
Programmatic territory defense and regional competitor pulse
Continuous ranking, digital growth and lead-generation expansion
New domain acquisition or deployment of existing Strata Modus assets against competitive gaps
Documented asset ownership, account access and handover plan
Compliance and automation controls coordinated by Allana Steele
Connected automation with monitoring and named human escalation
DevOps and digital infrastructure development led by Keegan Justis, with implementation by Kyle Grenier
Ongoing search and conversion improvements driven by industry, business profile and current need
Weekly search, Maps and AI visibility tracking and regional competitor pulse
Competitor-dependent SEO, GEO and AIO priorities, without a fixed page allowance
Supporting content adapted to your industry, business profile and current need, without a fixed page or post quota
Expanded technical marketing for Google and AI search visibility: SEO, GEO and AIO optimization, topic coverage, internal links and authority development
News and article production, publication and distribution coordination, digital PR, press releases, media-room setup and coverage tracking. Third-party publishers decide acceptance; placement and distribution fees are separate
Weekly competitive and performance analysis informing territory defense
Intake experience setup by Micheal Golliet or Kyle Grenier
Daily analysis directs full-scale business support: back office, operations, contractor headhunting, complex financial reporting, IT management and custom app delivery, with content shaped around your business and current need.
Monthly from$14,800
Included scope
Growth strategy and hands-on delivery led by Micheal Golliet
Managed website
Website care and routine content updates
Technical SEO setup and maintenance
Google Business Profile management
Website and profile performance summary
Website assistant
Missed-call textback
AI voice lead agent and call management
After-hours AI voice
Lead routing and follow-up automation
Inquiry pipeline and outcome reporting
Google review-request automation
Keyword and local competitor research
Service and location search plan
Topical mapping and AI buyer-question research
AEO content structure and internal-link optimization
Named strategy contact and agreed support channel
Supporting article graphics and editorial review
AI prompt visibility tracking and competitor comparisons
Brand-mention and citation reporting
Backlink prospecting and publisher outreach
Business citations and directory-profile management
Editorial and award opportunity research and submissions
Social and community content planning
Approved brand participation on relevant community platforms
Content repurposing and video briefs
Access to Strata Modus-owned network and tools within the agreed scope
Google Ads management
Ongoing conversion optimization
Professionally managed media and digital campaigns led by Sezen Güner
Expanded technical marketing for Google and AI search visibility
News and article production, publication and distribution coordination, and digital PR
Press-release writing and distribution coordination
Media-room setup and coverage tracking
Competitive market research and digital experience strategy led by Deja Gaines
Audience insights, competitor opportunity mapping and market expansion priorities
Scoped technical development
Consultation and growth strategy
Advanced SEO and technical marketing
Digital strategy
Authority and backlink strategy
Press-release and citation strategy
Client-owned domain acquisition and service-area website development
Exact-match domain research around real services and markets
Client-owned lead intake, routing and connected pipeline assets
Market-by-market plan to compete with lead marketplaces and established firms
Programmatic territory defense and regional competitor pulse
Continuous ranking, digital growth and lead-generation expansion
New domain acquisition or deployment of existing Strata Modus assets against competitive gaps
Documented asset ownership, account access and handover plan
Compliance and automation controls coordinated by Allana Steele
Connected automation with monitoring and named human escalation
DevOps and digital infrastructure development led by Keegan Justis, with implementation by Kyle Grenier
Back-office support and business operations management
Skilled contractor headhunting and partner recruitment
Complex financial reporting management and decision-ready reporting
IT management across networks, security and databases
Scoped custom application development and connected business tools
Monthly customer surveys and regional market reports
Monthly press-release writing and distribution coordination
Monthly digital growth and competitor pulse reporting
Founder-led business, technology and marketing leadership
Senior consultants and named specialists coordinated around the business plan
One or two executive strategy calls per month, at your preference
Acquisition budget, operating capacity and contribution-margin review
Roadmap, delivery ownership and cross-team operating cadence
Monthly search, Maps and AI visibility scorecard for your business and named competitors
Three-month and six-month progress reviews against the same scorecard
Ongoing search and conversion improvements directed by daily analysis
Daily search, Maps, AI visibility and inquiry-performance tracking
Competitor-dependent SEO, GEO and AIO priorities, without a fixed page allowance
Supporting content adapted to your industry, business profile and current need, without a fixed page or post quota
Expanded technical marketing for Google and AI search visibility: SEO, GEO and AIO optimization, topic coverage, internal links and authority development
News and article production, publication and distribution coordination, digital PR, press releases, media-room setup and coverage tracking. Third-party publishers decide acceptance; placement and distribution fees are separate. Monthly press-release writing and distribution coordination
Daily analysis of rankings, leads, competitors and operating priorities
Intake experience setup by Micheal Golliet or Kyle Grenier
Managed growth packages start at $1,999/month. Focused automation-only or digital-marketing-only services start from $999/month. Your proposal sets the scope, delivery capacity, setup, usage allowances and contract terms before work begins.
Advertising spend, domain purchases and renewals, hosting and provider usage, photography, video and third-party distribution or placement fees are separately scoped. Included production and management responsibilities are listed in your proposal.
Micheal Golliet drives strategy and hands-on delivery across every scope. Micheal or Kyle Grenier sets up the intake experience; Sezen Güner manages content, with media campaigns from Growth. Keegan Justis leads DevOps from Market Ownership, with Kyle Grenier handling implementation and Allana Steele coordinating compliance and automation controls. Senior consulting and specialist work support your business priorities.
Placements, rankings, and results are not guaranteed.
Bring the service, location, or follow-up problem that is limiting the next step. We can meet in the South Sound and shape a practical scope with your team.