Marketing & Advertising

Small Business Marketing Services

Marketing sized to a small business.

Small business marketing from Strata Modus connects your website, Google and local search, paid campaigns and follow-up into one managed plan for a business without a marketing department. Named people do the work, for owners in Tacoma, Olympia, Seattle and beyond.

Discuss this serviceExplore the scopeExplore Search & Advertising

Every channel points at one next step.

Search, reviews and campaigns lead to an inquiry someone answers.

  1. Local buyer
  2. Website & profile
  3. Inquiry
  4. Follow-up

A monthly review decides the next change.

William Smith's hand-coloured 1816 sketch of the succession of strata, from the granite of Snowdon to the chalk of the Thames valley
Above, Solis Interiors. Below, William Smith, Sketch of the Succession of Strata and their relative Altitudes, 1816. Public domain, via Wikimedia Commons.

Convert at the digital surface.

Small Business Marketing works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.

  1. Convert
    The digital surface

    Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.

    Marketing & AdvertisingWeb Design, Development & CRO
  2. Connect
    The signal layer

    How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.

    AI & Business Automation
  3. Build
    The operating structure

    The systems the work runs on: strategy, software, technology and the integrations between them.

    Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting
  4. Unearth
    The physical layer

    The work itself: crews, jobs, records, compliance and the numbers behind them.

    Compliance & Operational ReadinessBookkeeping & Payroll

The business opportunity

Small Business Marketing,
with a clear purpose.

A small business usually has an owner, not a marketing team. The website, Google reviews, ads and follow-up each get attention when there is time, so none of them builds on the others and nobody can say which one brought in the last good customer.

Start with the work you want more of and the places you serve. Managed plans begin at $1,999/month with Discovery & Intake; à la carte projects run $1,000 to $5,000 one time, with a complete technical hand-off. Either way, every channel points at the same next step.

Build growth you keep.

Start with our infrastructure. Strengthen the assets in your business.

Strata tools & networks
Your retained assets

Service guides, campaign creative and original content.

See the ownership pathway

Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.

The engagement

What we build
with your business.

A defined scope gives your team a clear picture of the work and what it needs to operate.

01

Website and local search foundation

Service and location pages, Google Business Profile and the technical basics that let local buyers find and understand you.

02

Reviews and reputation

A simple routine for asking happy customers for reviews and answering the ones you receive.

03

Campaigns where they pay

Google, Local Services or Meta campaigns for the services worth paying for, with the budget approved by you.

04

Follow-up that answers

Missed-call text back, AI voice and simple follow-up so new inquiries reach a person with context.

From first conversation to working system

How the work moves.

  1. 01

    Choose the work

    Agree the services, customers and places you want more of, and the capacity you have.

  2. 02

    Fix the foundation

    Repair the website, profile and tracking gaps that would waste any campaign.

  3. 03

    Add channels

    Turn on the paid or organic channels that fit the budget and the season.

  4. 04

    Review monthly

    Look at inquiries and booked work together and decide the next change.

Selected projects

See the thinking
in working projects.

These projects show how we connect presentation, discovery and useful systems.

Before we begin

Useful questions.

We’ll refine the details around your business in the first conversation.

How much does small business marketing cost?

Managed plans start at $1,999/month with Discovery & Intake. À la carte projects such as a website, content or an automation run $1,000 to $5,000 one time. Advertising spend and third-party costs are separate.

Do we have to sign a long contract?

Managed plans use 4, 8 or 12 months initial terms, with no automatic renewal. À la carte work is a one-time fee.

Can we start with one project?

Yes. À la carte web design, content marketing, standard operating procedures or business automations come with a complete technical hand-off, so your team can run it afterwards.

Do you meet in person?

In-person consultation is available by appointment in Seattle, Olympia and Tacoma. Most delivery work happens remotely with named people.

Make the next decision with context

From the service to your business decision.

Explore the business growth FAQ ↗

Meet the people.
Define the work.

Consultation-scoped pricing

This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.

Read the pricing and scope termsDiscuss the work for your business

Start with your business

Put Small Business Marketing to work.

Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.

Let’s talk