Website Development for Service Businesses

Eligibility: Available only with Discovery & Intake, Growth and Competitive Growth.

Qualification: We agree your service area, offered services, managed channels, baseline and target in writing before launch. A qualified opportunity is a real, contactable prospect requesting an offered service in that area.

Activation: The 100-day clock starts on the agreed campaign go-live date, after access, tracking and the measurement schedule are confirmed. We target the first 20 days for setup and agree any revised launch date in writing.

Measurement: Compare qualified opportunities in live campaign days 71–100 with the agreed prior 30-day baseline for the same managed channels. The target is at least 1.30 times that baseline, rounded up to a whole opportunity. A zero or near-zero baseline uses a meaningful written minimum that also meets that formula.

Remedy: If the agreed target is missed, covered acquisition and optimization work continues without its allocated service fee until the target is reached in a subsequent rolling 30-live-day window under the same counting rules and spend cap. Other agreed services retain their separately allocated fees; advertising spend and third-party costs remain separate. The signed schedule identifies the covered work and fee allocation before launch.

The measurement window and any covered no-fee remedy survive the initial contract end when needed. This does not renew paid services or require a new paid term. Any continued paid work needs a separate written agreement.

Costs: Advertising spend and third-party costs remain separate. Covered-channel advertising spend in the final 30-day measurement window must be no higher than in the baseline window. New programs use the starter budget agreed with their minimum opportunity floor. Extra advertising spend cannot be used to claim the original target was met.

A real service request

The prospect needs a service you actively offer, in your agreed service area, and provides a working phone number or email. Spam, solicitations, job applications and unrelated requests do not count.

One prospect, one opportunity

Calls, texts, photo threads and forms from the same prospect count once across managed channels within a rolling 30-day window. A follow-up on an existing open request is not a new opportunity.

The same channels and budget

Only named channels we manage are included, with the same qualification and attribution rules in both periods. Discovery covers its agreed search and intake scope; paid campaign management starts with Growth. Your company keeps ownership of its accounts.

Opportunities, not closed sales

A genuine qualified request still counts if it does not become a booked estimate or sale. Your response, availability and pricing affect that next step. We report those outcomes separately.

Market Ownership and Executive are excluded: these more complex programs fund and create long-term assets your company keeps. Revenue-share and standalone services have separately agreed terms.