Strategy & Fractional Leadership
Set the priorities. Put the team to work.
Micheal Golliet, Deja Gaines, Ladan Askar and Sezen Guner connect business strategy with practical execution. We agree on the priorities that matter to your business, then coordinate research, positioning, creative and systems work around them.
Discuss this serviceExplore the scopeExplore Strategy & Business OperationsBusiness strategy guides what we do and how we review it.
The next cycle follows the business priorities and the evidence.
Fractional CMO works in the operating structure. Strata Modus raises the information floor, from the physical layer to the digital surface.
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CROHow an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business AutomationThe systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology ConsultingThe work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & PayrollThe expertise behind the work
Micheal, Deja, Ladan and Sezen connect strategy with execution, using modern tools and regular reviews to keep the work focused.
Business priorities & systems
CEO & Growth Strategist
Micheal connects business strategy, information systems and financial analysis to a clear implementation scope, with accountable owners and useful reviews.
Explore Micheal’s experience
Research & customer experience
Market Research & Customer Insights Lead
Deja brings market research and customer experience to understanding what people need, clarifying workflows and reviewing whether the work is useful to customers and staff.
Explore Deja’s experience
Positioning & campaign direction
Product Marketing Lead
Ladan connects audience insight with messaging, positioning and coordinated campaigns, turning shared priorities into a clear brief for the people doing the work.
Explore Ladan’s experience
Content, creative & execution
Media & Digital Campaigns Lead
Sezen supports content, campaign visuals and website experiences, carrying the agreed direction into working materials the team can review.
Explore Sezen’s experienceThe business opportunity
A business can have campaigns, software and several suppliers without a shared view of what matters next. The owner ends up joining the work together while urgent requests push the strategy aside.
Get a nimble team that can turn a business decision into assigned work. Modern research, creative and development tools help us move quickly, while people remain responsible for decisions and quality. The deliverable is progress on your business priorities, with marketing and operations working toward the same goals.
Start with our infrastructure. Strengthen the assets in your business.
Your research, growth plan and operating playbooks.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
A defined scope gives your team a clear picture of the work and what it needs to operate.
Agree on the goal, constraints, evidence and measures that guide the work.
Connect strategy to a practical sequence across marketing, customer experience and business systems.
Assign work to Micheal, Deja, Ladan and Sezen, with responsibilities and review points agreed for your scope.
Review completed work and business signals, then decide what to continue, change or stop.
From first conversation to working system
Review customers, margins, team capacity and the decisions holding the business back.
Choose the work that serves the business strategy and define a useful result.
Give each task an owner, use modern tools and review working outputs with your team.
Assess progress against the business goal and adjust the next cycle.
Before we begin
We’ll refine the details around your business in the first conversation.
The core team is Micheal Golliet, Deja Gaines, Ladan Askar and Sezen Guner. Micheal connects strategy and systems; Deja contributes research and customer experience; Ladan brings positioning and campaign direction; Sezen supports content, creative and execution. The proposal assigns responsibility for your scope.
For national or seven-figure campaigns, or buyers who need more seniority, optional executive-director-level marketing expertise is available from specialists currently working at JPMorgan Chase and the ACLU. Specialists engage independently, with the named chief consultant and remit agreed in your contract.
The work starts with business strategy and shared priorities, then includes the execution agreed in the scope. That may connect marketing with customer experience, software and operating workflows.
Your business retains budget and release authority unless a specific delegation is agreed. Scope, availability, third-party costs and approval responsibilities are documented before work begins.
Make the next decision with context
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.
