Marketing & Advertising

Reviews & Customer Retention

Make it easy for every customer to share feedback and return.

Connect honest review requests, customer feedback and permission-based follow-up to the service the customer received. We help define the message and timing, then configure supported workflows in the business's selected CRM or reputation tool.

Discuss this serviceExplore the scopeExplore Sales & Customer Operations

Ask fairly. Follow up with a reason.

Customer preferences and service history guide an accountable next touch.

  1. Service completed
  2. Honest feedback request
  3. Permission-based check-in
  4. Useful return visit

The business owns the relationship, message and response to customer feedback.

William Smith's hand-coloured 1816 sketch of the succession of strata, from the granite of Snowdon to the chalk of the Thames valley
Above, Solis Interiors. Below, William Smith, Sketch of the Succession of Strata and their relative Altitudes, 1816. Public domain, via Wikimedia Commons.

Convert at the digital surface.

Reviews & Customer Retention works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.

  1. Convert
    The digital surface

    Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.

    Marketing & AdvertisingWeb Design, Development & CRO
  2. Connect
    The signal layer

    How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.

    AI & Business Automation
  3. Build
    The operating structure

    The systems the work runs on: strategy, software, technology and the integrations between them.

    Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting
  4. Unearth
    The physical layer

    The work itself: crews, jobs, records, compliance and the numbers behind them.

    Compliance & Operational ReadinessBookkeeping & Payroll

The business opportunity

Reviews & Customer Retention,
with a clear purpose.

A business may have no consistent way to ask customers for feedback or check whether a past customer needs help again. One-off requests are easy to forget, while poorly targeted messages can annoy customers or violate platform rules.

Create a fair, repeatable process that invites honest reviews and gives staff a reason to stay in touch. Requests go to eligible customers consistently; responses, service reminders and opt-outs have a clear owner.

Build growth you keep.

Start with our infrastructure. Strengthen the assets in your business.

Strata tools & networks
Your retained assets

Service guides, campaign creative and original content.

See the ownership pathway

Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.

The engagement

What we build
with your business.

A defined scope gives your team a clear picture of the work and what it needs to operate.

01

Review request and response routine

Set a consistent invitation and staff response process that does not filter customers by expected sentiment.

02

Customer follow-up plan

Identify useful check-ins, service reminders and re-engagement messages for customers who have agreed to receive them.

03

CRM or reputation workflow

Configure supported timing, assignment, preference and opt-out handling in the selected provider.

04

Feedback and retention review

Track available review activity, customer feedback and repeat-service signals without treating ratings as a guaranteed outcome.

From first conversation to working system

How the work moves.

  1. 01

    Map the customer lifecycle

    Review service completion, current review requests, customer preferences and useful reasons to reconnect.

  2. 02

    Agree on fair, useful messages

    Set timing and language for honest review invitations and permission-based customer follow-up.

  3. 03

    Configure and review

    Connect supported tools, test opt-outs and assign a person to monitor customer replies and exceptions.

Before we begin

Useful questions.

We’ll refine the details around your business in the first conversation.

How can review requests and service follow-up work together?

After a job is marked complete, invite each eligible customer to leave honest feedback, then send a useful service check-in when the customer has agreed to hear from the business.

Can the workflow bring past customers back?

Yes. We can schedule relevant service reminders or seasonal check-ins for customers who have agreed to receive them, and route replies and opt-outs to staff.

How are customer results measured?

We review delivered requests, available feedback and repeat-service signals in the connected provider. Provider and message fees are scoped separately.

Meet the people.
Define the work.

Consultation-scoped pricing

This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.

Read the pricing and scope termsDiscuss the work for your business

Start with your business

Put Reviews & Customer Retention to work.

Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.

Let’s talk