Profile and directory alignment
Compare business identity and service details across priority profiles, business directories and relevant citation sources.
Marketing & Advertising
Digital Presence & Authority
Build a reputation buyers can verify.
Digital presence and authority work helps customers recognize your business and find credible evidence of its experience. We align public profiles, research relevant directories and citation opportunities, shape outreach and digital PR, and track earned mentions and attributable referral traffic alongside reviews and project proof.
Discuss this serviceExplore the scopeExplore Search & AdvertisingConnect verified facts with credible evidence.
Profile ownership, approved proof and honest response routines keep the public picture accountable.
- Verified identity
- Useful evidence
- Honest reputation
- Observed discovery
After the inquiry
- Respond
- Sell
- Close
- Follow up
A maintenance owner keeps public information accurate as the business changes.
Convert at the digital surface.
Digital Presence & Authority works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
Digital Presence & Authority,
with a clear purpose.
Customers may encounter different names or outdated service details across public profiles, while useful project proof and independent references are difficult to find. Without a clear reputation and outreach routine, the business misses opportunities to make its experience visible where buyers already research providers.
Build a public presence that makes your business easier to recognize, evaluate and refer. We combine accurate identity details, real project evidence, honest review routines and focused outreach to relevant publications and directories, then track the citations, mentions and referral visits that result.
Build growth you keep.
Start with our infrastructure. Strengthen the assets in your business.
Strata tools & networks
See the ownership pathway Your retained assets
Service guides, campaign creative and original content.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Expertise and project proof
Turn supported service knowledge, credentials and completed work into clear material buyers and publishers can evaluate.
Citation and link opportunity research
Identify relevant industry directories, associations, community sources and publications where accurate business information could add useful context.
Outreach and digital PR strategy
Prepare a practical outreach plan around useful expertise, original project evidence and the publications or organizations that reach your audience.
Reputation and referral tracking
Maintain an honest review-response routine and track published mentions, citations and attributable referral traffic where measurement is available.
From first conversation to working system
How the work moves.
- 01
Map the opportunity
Review priority profiles, directories and publications, then choose sources that fit the business and its audience.
- 02
Prepare useful evidence
Develop accurate profile details, project stories and expertise that can support a citation or editorial conversation.
- 03
Coordinate outreach
Plan who to contact, what useful context to offer and how the team will follow up.
- 04
Track reputation and referrals
Review published references, customer feedback and attributable referral visits to guide the next opportunity.
Before we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
How is this different from Local SEO?
Local SEO focuses on search access, local pages, Google Business Profile details and Google Maps visibility. Digital presence and authority can coordinate identity and evidence across relevant public profiles, but it does not replace map optimization or control a map-pack position.
How do you measure digital authority?
We report the source and date for relevant citations, earned links and mentions, profile consistency, review activity and attributable referral visits. These signals help your team see where the business is represented and what customers use to discover it.
Can you guarantee a directory citation, link or media mention?
No. Directories, publishers and other organizations decide whether to add or retain a reference. We research relevant opportunities and plan appropriate outreach; any third-party listing or publication fees are identified before work begins.
How does this connect to AI Search Optimization?
AI Search Optimization focuses on accessible, answerable service information and observed source links. This service coordinates broader identity, reputation and evidence across public profiles; sponsored advertising does not influence organic answers.
Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put Digital Presence & Authority to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.