Offer and audience brief
Define the buyer, their problem, your service and the evidence behind the offer.
Marketing & Advertising
Marketing Strategy & Campaign Management
Give every channel a job.
Marketing strategy and campaigns help service businesses decide which audience, offer and channels deserve attention. We connect campaign work to inquiry response, sales follow-up and a review cadence your team can own.
Discuss this serviceExplore the scopeExplore Search & AdvertisingConnect attention to a next step.
The offer determines the channel and the handoff.
- Audience & offer
- Relevant channel
- Landing experience
- Qualified inquiry
After the inquiry
- Respond
- Sell
- Close
- Follow up
Response and inquiry quality feed the next marketing decision.
Convert at the digital surface.
Marketing Strategy & Campaigns works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
Marketing Strategy & Campaigns,
with a clear purpose.
A website, a paid campaign and a busy social feed can each consume time without helping the same business goal. When the offer or follow-up is unclear, adding another channel makes it harder to understand what should improve first.
Choose a focused plan your business can fund and deliver. We work backward from the services you want to sell, identify how buyers evaluate them and assign a role to each channel, with a useful measure and a person responsible.
Build growth you keep.
Start with our infrastructure. Strengthen the assets in your business.
Strata tools & networks
See the ownership pathway Your retained assets
Service guides, campaign creative and original content.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Channel priorities
Choose where to invest, where to maintain a presence and what can wait.
Campaign and content roadmap
Set the sequence, dependencies and handoffs for the agreed work.
Decision dashboard
Connect marketing measures with inquiry quality and sales follow-up.
From first conversation to working system
How the work moves.
- 01
Review the business
Understand capacity, economics, customers and current activity.
- 02
Choose the opportunity
Compare likely channels against the offer and available resources.
- 03
Make the plan executable
Set owners, scope, milestones and measurement.
- 04
Review decisions
Use actual inquiry and sales feedback to adjust the next cycle.
Selected projects
See the thinking
in working projects.
These projects show how we connect presentation, discovery and useful systems.
Service website & local SEO
Solis Interiors
Service and location pages pair real interior work with clear estimate, call and text next steps.
Explore the project
Contractor discovery platform
Washington Contractor Network
Search by trade and Washington city or county, then compare contractors against the public record.
Explore the projectBefore we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
Can we start with a strategy engagement?
Yes. A scoped strategy review can produce priorities and a roadmap before you commit to implementation.
Do you also implement the plan?
We can deliver the agreed website, search, automation and content work, or coordinate the plan with your existing team.
How do you choose channels?
We consider buyer behavior, your offer, operational capacity, available evidence and budget. A channel needs a defined purpose and a way to assess it.
Make the next decision with context
From the service to your business decision.
Explore the business growth FAQ ↗Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put Marketing Strategy & Campaigns to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.