The scope, the people and the measure of progress
Start with the business priorities. Choose the plan and term that support them. Before work begins, we put the scope, monthly fee, responsibilities and measurement rules in writing.
Discuss your scope and agreementDiscovery & Intake · Growth · Competitive Growth
Across the channels we manage, without increasing your agreed advertising budget. The 100 live campaign days start at the agreed launch, after setup—not at signing.
The prospect needs a service you actively offer, in your agreed service area, and provides a working phone number or email. Spam, solicitations, job applications and unrelated requests do not count.
Calls, texts, photo threads and forms from the same prospect count once across managed channels within a rolling 30-day window. A follow-up on an existing open request is not a new opportunity.
Only named channels we manage are included, with the same qualification and attribution rules in both periods. Discovery covers its agreed search and intake scope; paid campaign management starts with Growth. Your company keeps ownership of its accounts.
A genuine qualified request still counts if it does not become a booked estimate or sale. Your response, availability and pricing affect that next step. We report those outcomes separately.
A consistent way to count
Compare qualified opportunities in live campaign days 71–100 with the agreed prior 30-day baseline for the same managed channels. The target is at least 1.30 times that baseline, rounded up to a whole opportunity. A zero or near-zero baseline uses a meaningful written minimum that also meets that formula.
Advertising spend and third-party costs remain separate. Covered-channel advertising spend in the final 30-day measurement window must be no higher than in the baseline window. New programs use the starter budget agreed with their minimum opportunity floor. Extra advertising spend cannot be used to claim the original target was met.
The following measurement process applies to Discovery & Intake, Growth and Competitive Growth. Market Ownership and Executive use the milestones and review schedule in their signed scope.
Record the previous 30-day baseline, included channels, service area, qualification rules, target, budget and responsibilities.
The 100-day clock starts on the agreed campaign go-live date, after access, tracking and the measurement schedule are confirmed. We target the first 20 days for setup and agree any revised launch date in writing.
Review progress at 30 and 60 live days. At day 100, compare the final 30-day result with the signed target.
Four, eight and twelve months are calendar terms. Setup, go-live and guarantee review have their own recorded dates; a four-month term is not automatically 120 days.
For Discovery & Intake, Growth and Competitive Growth only.
If the agreed target is missed, covered acquisition and optimization work continues without its allocated service fee until the target is reached in a subsequent rolling 30-live-day window under the same counting rules and spend cap. Other agreed services retain their separately allocated fees; advertising spend and third-party costs remain separate. The signed schedule identifies the covered work and fee allocation before launch.
For Discovery & Intake, Growth and Competitive Growth, the signed schedule splits the monthly service fee between any covered acquisition and optimization work and other services. Those allocations must add up to the agreed discounted monthly fee.
The measurement window and any covered no-fee remedy survive the initial contract end when needed. This does not renew paid services or require a new paid term. Any continued paid work needs a separate written agreement.
Term discounts apply to the monthly service fee for all five fixed-fee packages: Discovery & Intake, Growth, Competitive Growth, Market Ownership and Executive. Rates are published for four months, 10% off for eight months and 15% off for twelve months during the initial agreed term. Revenue-share partnerships, standalone services, advertising spend and third-party costs are separate.
| Plan | 4 months | 8 months | 12 months |
|---|---|---|---|
| Discovery & Intake | $1,999/mo$7,996 total | $1,799.10/mo$14,392.80 total | $1,699.15/mo$20,389.80 total |
| Growth | $3,500/mo$14,000 total | $3,150/mo$25,200 total | $2,975/mo$35,700 total |
| Competitive Growth | $5,000/mo$20,000 total | $4,500/mo$36,000 total | $4,250/mo$51,000 total |
| Market Ownership | $10,000/mo$40,000 total | $9,000/mo$72,000 total | $8,500/mo$102,000 total |
| Executive | $14,800/mo$59,200 total | $13,320/mo$106,560 total | $12,580/mo$150,960 total |
Service fees are billed monthly under the signed payment schedule. Totals exclude advertising spend, third-party costs and separately approved scope changes.
No automatic renewal. At the end of the initial term, we review your business and growth priorities. You may agree in writing to month-to-month service with 30 days’ written notice to end it, or a new fixed-term agreement. The new scope and fees are agreed then; discounts do not roll over automatically.
For guaranteed plans: We agree your service area, offered services, managed channels, baseline and target in writing before launch. A qualified opportunity is a real, contactable prospect requesting an offered service in that area.
We request only the access needed for your agreed scope. Your business retains ownership of its accounts; access, third-party costs and handover responsibilities are documented. Paid media management starts with Growth.
Market Ownership and Executive are excluded: these more complex programs fund and create long-term assets your company keeps. Revenue-share and standalone services have separately agreed terms.
Market Ownership and Executive receive the same 4-, 8- and 12-month choices and term discounts. Their agreements include a project-specific asset schedule covering ownership, access and handover. The 100-day opportunity guarantee does not apply to these two plans.
Editable agreement templates
Each template includes all five plans, the term, fee schedule, scope and signature fields. The opportunity definitions and baseline worksheet apply only to the three guaranteed plans. We complete it with your business details and agreed scope before signing; downloading or requesting a consultation creates no contract.
The free 15–30 minute consultation helps define the fit, likely price range, timeline and scope. Micheal then meets with the team and returns with an audit and phased plan.
Request your free consultation Compare the plans