Audience and offer strategy
Choose the audience, service and customer question that give the campaign a clear purpose.
Marketing & Advertising
Meta Ads Management
Turn social attention into inquiries for the services you offer.
Meta campaign management connects audience and creative strategy with the service you want to promote. We plan the campaign, prepare a relevant inquiry path and manage the work through reporting, so your team can follow new leads and understand which messages attract the right customers.
Discuss this serviceExplore the scopeExplore Search & AdvertisingMake the next step part of the campaign.
Audience, creative and inquiry handling share an agreed goal and owner.
- Audience & offer
- Approved creative
- Inquiry path
- Sales feedback
After the inquiry
- Respond
- Sell
- Close
- Follow up
Response quality informs the next campaign decision.
Convert at the digital surface.
Meta Ads Management works in the digital surface. Strata Modus raises the information floor, from the physical layer to the digital surface.
- ConvertThe digital surface
Where buyers search, ask AI and decide who to call: your website, Google, AI answers and campaigns.
Marketing & AdvertisingWeb Design, Development & CRO - ConnectThe signal layer
How an inquiry reaches a person: AI voice, missed-call text back, intake, CRM and follow-up.
AI & Business Automation - BuildThe operating structure
The systems the work runs on: strategy, software, technology and the integrations between them.
Strategy & Fractional LeadershipCustom Software & IntegrationsTechnology Consulting - UnearthThe physical layer
The work itself: crews, jobs, records, compliance and the numbers behind them.
Compliance & Operational ReadinessBookkeeping & Payroll
The business opportunity
Meta Ads Management,
with a clear purpose.
A campaign may draw attention but still leave customers unsure what the business does or how to take the next step. The audience, creative and inquiry experience need to work together around a service the team can deliver.
Launch a campaign with a clear audience, persuasive creative direction and a useful next step. We connect campaign management to the landing page or form, lead handoff and performance review, with the scope shaped around your offer and team capacity.
Build growth you keep.
Start with our infrastructure. Strengthen the assets in your business.
Strata tools & networks
See the ownership pathway Your retained assets
Service guides, campaign creative and original content.
Shared Strata networks remain Strata-owned. Your commissioned assets and access are documented in the scope.
The engagement
What we build
with your business.
A defined scope gives your team a clear picture of the work and what it needs to operate.
Creative direction
Develop campaign messages and creative concepts that explain the offer and give customers a reason to act.
Landing and inquiry path
Connect each campaign message to a relevant page or form and make the response owner clear.
Campaign management and reporting
Manage the campaign and review available performance measures alongside lead fit and sales follow-up.
From first conversation to working system
How the work moves.
- 01
Choose the campaign goal
Set the service, audience and inquiry the campaign should support.
- 02
Develop the message
Shape the creative around the offer and customer question.
- 03
Connect the journey
Link the campaign to a page or form and assign the inquiry response.
- 04
Improve from feedback
Review available performance measures with lead fit and sales feedback.
Before we begin
Useful questions.
We’ll refine the details around your business in the first conversation.
Does the campaign include new creative or a landing page?
The proposal names the creative, design, photography or video production, landing-page and form work included in the scope.
Is Meta ad spend included?
No. The business's advertising budget is agreed separately from campaign management and production fees. The proposal also identifies who controls the account and approves changes.
Which audience or placements will you use?
We recommend a plan around the offer, audience and available account options. The proposal confirms the configuration after current eligibility and platform choices are reviewed.
How do campaigns connect to sales?
We identify the destination and response owner, then review available performance measures alongside whether the inquiries match your service and follow-up capacity.
Meet the people.
Define the work.
Consultation-scoped pricing
This work is scoped separately after consultation. Your proposal defines implementation, responsibilities and any ongoing support.
Read the pricing and scope termsDiscuss the work for your businessStart with your business
Put Meta Ads Management to work.
Tell us what needs to improve and what you use today. We can help plan the change, build the solution and provide ongoing support, with responsibilities and pricing agreed in your proposal.